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Acquisition Gets All The Attention

Most brands overspend on paid ads, without ensuring their existing customers come back.
With rising acquisition costs, sustainable growth depends on retention.
MAKE REQUISITE
YOUR NEW RETENTION AGENCY
We don’t just send emails, we engineer retention.
Our ecosystem turns one-time buyers into repeat customers, maximising LTV and compounding revenue and profitability over time.
Retention is a science,
not guesswork.
Most agencies don't deliver as they should. We treat retention as a core revenue driver, powered by real data, strategic insight, and performance-driven execution.
Data-backed,
revenue-first email marketing.
We combine storytelling, advanced segmentation, and automation to drive maximum revenue from every customer, without relying on discounting.
WE DON'T ONLY SEND
TO ENGAGED AUDIENCES.
Most agencies limit their efforts to ‘engaged 30’ or ‘engaged 180’, ignoring untapped revenue. We go beyond the basics, reactivating and nurturing every potential buyer.
Retention isn’t just about discounts.
We use advanced segmentation, behavioural triggers, custom Python code and data-led personalisation to drive repeat purchases, profitably.
We don’t work with every brand.
WHO WE WORK WITH
We partner with eCommerce brands and agencies that want to:
✅ Improve their scalability on paid ads by increasing customer lifetime value
✅ Increase retention & repeat purchase rates, without discounting into oblivion
✅ Turn Klaviyo into a high-performing, reliable revenue channel
✅ Work with individuals that actually understands data
If that sounds like you, let's talk.
Why Retention Should Be Your Priority
THE RETENTION TEAM
Our team has scaled brands, sat in your seat,
and knows what actually drives retention.

clo blue
Founder & Retention Expert
✔ Former Klaviyo Customer Success Board Member
✔ Klaviyo Expert
✔ Built, scaled, and sold an eCommerce brand before launching Requisite Retention
✔ Former CMO and Global Head of Marketing
✔ Specialises in turning email into a high-performing revenue channel
✔ Data and performance expert

EMILY CROCKFORD
Growth & Strategy Manager
✔ Worked alongside Clo on the Klaviyo Customer Success Board
✔ Broad skillset marketer, having previously worked across all marketing channels
✔ Blends strategy, and creative execution for optimal performance
✔ A sharp eye for detail, crafting email strategies that increase engagement & performace
Curious about Requisite Retention? Schedule a call with our founder, Clo.
As the team behind Requisite Reporting, we don’t just execute retention strategies - we power them with real data.
Every Requisite Retention client gets full access to our analytics platform, giving you the same in-depth insights that we use, to drive growth.