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Acquisition Gets All The Attention

RETENTION IS WHERE

THE REAL MONEY IS.

RETENTION IS WHERE

THE REAL MONEY IS.

Most brands overspend on paid ads, without ensuring their existing customers come back.

With rising acquisition costs, sustainable growth depends on retention.

Powered By Data

Powered By Data

MAKE REQUISITE
YOUR NEW RETENTION AGENCY

We don’t just send emails, we engineer retention.

Our ecosystem turns one-time buyers into repeat customers, maximising LTV and compounding revenue and profitability over time.

Retention is a science,
not guesswork.

Most agencies don't deliver as they should. We treat retention as a core revenue driver, powered by real data, strategic insight, and performance-driven execution.

Data-backed,
revenue-first email marketing.

We combine storytelling, advanced segmentation, and automation to drive maximum revenue from every customer, without relying on discounting.

WE DON'T ONLY SEND
TO ENGAGED AUDIENCES.

Most agencies limit their efforts to ‘engaged 30’ or ‘engaged 180’, ignoring untapped revenue. We go beyond the basics, reactivating and nurturing every potential buyer.

We GET CUSTOMERS TO COME BACK,
WITHOUT SLASHING YOUR MARGINS.

We GET CUSTOMERS TO COME BACK, WITHOUT SLASHING YOUR MARGINS.

Retention isn’t just about discounts.

We use advanced segmentation, behavioural triggers, custom Python code and data-led personalisation to drive repeat purchases, profitably.

We don’t work with every brand.

We only want to work with brands that are serious about retention

and ready to turn retention and email into a major revenue driver.

We only want to work with brands that are serious about retention and ready to turn retention and email into a major revenue driver.

Your New Retention Partner

Your New Retention Partner

Your New Retention Partner

WHO WE WORK WITH

We partner with eCommerce brands and agencies that want to:


✅ Improve their scalability on paid ads by increasing customer lifetime value

✅ Increase retention & repeat purchase rates, without discounting into oblivion

✅ Turn Klaviyo into a high-performing, reliable revenue channel

✅ Work with individuals that actually understands data


If that sounds like you, let's talk.

LTV. LTV. LTV.

LTV. LTV. LTV.

LTV. LTV. LTV.

Why Retention Should Be Your Priority

Your best customers are the ones you already have

but are you doing enough to keep them coming back?

Your best customers are the ones you already have

but are you doing enough to keep them coming back?

Your best customers are the ones you already have but are you doing enough to keep them coming back?

Scaling returning revenue allows you to sustainably scale acquisition.

Scaling returning revenue allows you to sustainably scale acquisition.

Scaling returning revenue allows you to sustainably scale acquisition.

Brands with strong retention have more predictable, stable revenue, reducing reliance on volatile ad costs and seasonal swings.

Brands with strong retention have more predictable, stable revenue, reducing reliance on volatile ad costs and seasonal swings.

Brands with strong retention have more predictable, stable revenue, reducing reliance on volatile ad costs and seasonal swings.

Retention isn’t just about growth, it’s about profitability. Repeat customers increase margin efficiency and reduces cash flow volatility.

Retention isn’t just about growth, it’s about profitability. Repeat customers increase margin efficiency and reduces cash flow volatility.

Retention isn’t just about growth, it’s about profitability. Repeat customers increase margin efficiency and reduces cash flow volatility.

A 5% increase in retention can boost profits by up to 95%.

A 5% increase in retention can boost profits by up to 95%.

A 5% increase in retention can boost profits by up to 95%.

Selling to an existing customer is 5x cheaper than acquiring a new one.

Selling to an existing customer is 5x cheaper than acquiring a new one.

Selling to an existing customer is 5x cheaper than acquiring a new one.

Your most loyal customers spend 67% more than new ones.

Your most loyal customers spend 67% more than new ones.

Your most loyal customers spend 67% more than new ones.

THE RETENTION TEAM

Our team has scaled brands, sat in your seat,

and knows what actually drives retention.

clo blue

Founder & Retention Expert

✔ Former Klaviyo Customer Success Board Member

✔ Klaviyo Expert

✔ Built, scaled, and sold an eCommerce brand before launching Requisite Retention

✔ Former CMO and Global Head of Marketing
✔ Specialises in turning email into a high-performing revenue channel

✔ Data and performance expert

EMILY CROCKFORD

Growth & Strategy Manager

✔ Worked alongside Clo on the Klaviyo Customer Success Board

✔ Broad skillset marketer, having previously worked across all marketing channels

✔ Blends strategy, and creative execution for optimal performance
✔ A sharp eye for detail, crafting email strategies that increase engagement & performace

prefer to chat to us over a call?

prefer to chat to us over a call?

Curious about Requisite Retention? Schedule a call with our founder, Clo.

A RETENTION SERVICE, POWERED BY DATA

A RETENTION SERVICE, POWERED BY DATA

A RETENTION SERVICE, POWERED BY DATA

As the team behind Requisite Reporting, we don’t just execute retention strategies - we power them with real data.


Every Requisite Retention client gets full access to our analytics platform, giving you the same in-depth insights that we use, to drive growth.

Brands have more data than ever but struggle to make sense of it. Requisite makes business intelligence simple - 100+ pages of eCommerce insights, fully automated and built for you.

Requisite Agency Ltd (Trading as Requisite Reporting)
Company number: 15064486
VAT: GB479535441

Brands have more data than ever but struggle to make sense of it. Requisite makes business intelligence simple - 100+ pages of eCommerce insights, fully automated and built for you.

Requisite Agency Ltd (Trading as Requisite Reporting)
Company number: 15064486
VAT: GB479535441

Brands have more data than ever but struggle to make sense of it. Requisite makes business intelligence simple - 100+ pages of eCommerce insights, fully automated and built for you.

Requisite Agency Ltd (Trading as Requisite Reporting)
Company number: 15064486
VAT: GB479535441