How to Automatically Pull Shopify Data into Google Sheets (No Code Required)

How to Automatically Pull Shopify Data into Google Sheets (No Code Required)

Manually exporting Shopify data every week? It works - until it doesn’t.

Maybe you forget, or someone overwrites the wrong column, or your spreadsheet falls out of sync with your actual store performance. Not to mention the time cost.

If you’re running an eCommerce brand, you need accurate, daily data, not old weekly CSVs. Whether you're tracking daily orders, product performance, or first-to-second order conversion, your team needs a way to view Shopify metrics automatically and in real time.

In this post, we’ll walk you through three no-code ways to connect Shopify to Google Sheets, a bonus workaround if you're early stage, and how we simplify the whole process at Requisite Reporting.

Why Automate Shopify Reporting?

Let’s quickly cover why this matters.

For DTC operators, founders, marketers, and retention specialists, automated reporting isn’t a nice-to-have - it’s a growth enabler.

Here’s what you unlock by connecting Shopify to Google Sheets:

• Real-time visibility on key metrics like revenue, AOV, product trends, and order frequency

• Automated weekly dashboards that eliminate human error and save time

• Cleaner collaboration across growth, retention, and paid media teams

• Custom views that Shopify’s default analytics don’t offer (e.g. LTV by cohort, retention vs. acquisition revenue, UTM-level revenue)

And when you automate the connection, you remove a huge layer of friction that slows decision-making.

Let’s break down your options.

Option 1 - Use Supermetrics to Connect Shopify to Google Sheets

Supermetrics is one of the most robust ways to bring Shopify data into Google Sheets, especially if you're working with multiple data sources like Meta Ads, Klaviyo, or TikTok.

How to set it up:

1. Install the Supermetrics add-on in Google Sheets
   
   

2. Authenticate your Shopify store by logging in through Supermetrics
   
   

3. Choose the data source (Shopify), then select metrics like order ID, created at, line item value, or product vendor
   
   

4. Apply any filters (e.g. date ranges, order tags)
   
   

5. Set your auto-refresh schedule (daily, hourly, weekly etc.)
   
   

✅ Pros:

• Pulls historical and real-time data
  

• Ideal for cross-channel reporting (e.g. Shopify + Meta + Klaviyo)
  
  

• Built with marketers and analysts in mind
  

⚠️ Cons:

• Paid only (plans start at ~£99/month)
  
  

• Can be complex if you only need simple metrics

🔗 Tip: If you're already working with Supermetrics for paid ads, adding Shopify to the mix makes it a powerful all-in-one stack.

Option 2 - Use Coefficient (Best for Leaner Teams)

Coefficient is a strong contender, especially for teams looking for value. It sits right inside Google Sheets and lets you connect to Shopify using an API key.

How to set it up:

1. Install the Coefficient add-on from the Google Workspace Marketplace

   
   

2. Generate your Shopify Admin API key
   

3. In Sheets, choose Shopify as your data source and paste in your credentials
   
   

4. Select your Shopify object (e.g. orders, products, customers)
   
   

5. Filter and preview your data, then insert it directly into a sheet
   
   

6. Set auto-refresh (daily or hourly)
   
   

✅ Pros:

• More affordable than Supermetrics
  
  

• Clean UI, fast onboarding
  
  

• Great for brands under £2M who want control without complexity
  
  

⚠️ Cons:

• Requires handling API credentials
  

• May hit rate limits with large datasets or stores
  
  

• Doesn’t support all historical data endpoints out of the box

🔗 Tip: Pair Coefficient with custom formulas like QUERY, REGEXMATCH, and FILTER to build out dynamic dashboards.

Option 3 - Use Zapier for Real-Time Event Logging

Zapier is perfect for teams that want to log events as they happen, especially for tracking new orders, customer signups, or abandoned checkouts in a live Google Sheet.

How to set it up:

1. Sign in to Zapier
   

2. Create a new Zap
   

3. Trigger: “New Order in Shopify”
   
   

4. Action: “Create Spreadsheet Row in Google Sheets”
   
   

5. Map fields like order date, order value, customer email, and source
   
   

6. Turn on your Zap
   
   

✅ Pros:

• Super quick to set up
  
  

• Ideal for order-level tracking or live logs
  

• Can integrate multiple triggers

⚠️ Cons:

• No historical data
  

• Can get clunky with scale
  
  

• Zapier has usage limits (free plan = 100 tasks/month)

🔗 Use case: Track UTM-tagged orders in real time by capturing Shopify’s landing site parameter and pushing it into a log sheet.

Bonus: Manual CSV Export (Scrappy but Effective)

Still early stage or not ready to commit to a tool? Here’s the scrappy workaround:

1. Go to Shopify > Orders > Export
   

2. Choose your date range
   
   

3. Open the CSV in Google Sheets
   
   

4. Use pivot tables or QUERY functions to explore trends

So… Which Option Is Right for You?

Here’s a quick summary:

And if you don’t want to build any of it yourself? That’s where we come in.

Want Pre-Built Dashboards Instead?

Requisite Reporting gives you hundreds of pages of powerful eCommerce dashboards - ready to go, no manual setup required.

With full integrations across Shopify, Klaviyo, Meta, and more, you’ll get:

• Full-Business reporting, covering every channel and any metric you want
  

• Deep-dive profitability by date and country

• Blended CAC and ROAS by channel
  

• First vs. repeat revenue tracking
  

• LTV by cohort analysis
  

• RFM reporting
  

• Hourly data synced daily
  
  and so much more…

No Google Sheets hacks. No broken reports. Just clean, actionable insights.

👉 Book a walkthrough and we’ll show you how it works.

Conclusion

Connecting Shopify to Google Sheets is one of the simplest ways to level up your reporting.

You don’t need to write code. You don’t need to chase your ops team for CSVs. You just need the right tool, and a few smart filters.

To recap:

• Use Supermetrics for robust, cross-platform reporting
  
  

• Use Coefficient for lean, effective Shopify → Sheets automation
  
  

• Use Zapier for real-time order logs or event tracking
  
  

• Use manual CSVs if you're just getting started

Or if you want pre-built dashboards with zero setup time?
We’ve got you covered → Requisite Reporting